Founder and Principal
Koell Collins
Founder & Brand Infrastructure Strategist
Koell Collins has spent her career doing one thing well: building real connections between brands and the people they serve. Not just delivering materials on time, but understanding what a brand means to an organization and making sure everything that carries its name reflects that.
The foundation of that work was built during her years as a senior account executive, juggling client calls and campaign work around the rhythms of family life. She was the mom in the stands at 4-H competitions, robotics tournaments, and Saturday sports, doing client-facing work before the events started and finishing proposals after the kids went to bed. That pace built discipline, creativity, and a deep commitment to delivering for people who were counting on her.
As her children moved into adulthood, she stepped into a new chapter. She joined the private equity and signage world, leading larger creative teams, traveling more, and discovering a genuine strength in operations and a love for custom development. The scale of that work was significant. The experience was formative. But after years on the road, she found herself missing the things that ground her: her home, her horses, her dogs, and her family.
She came back to the work she has always loved. STBL Strategies is the result of that decision. It is a firm built around the belief that brands deserve a partner who cares as much about the outcome as they do. Nimble by design. Driven by quality. Committed to the natural world, the communities we work in, and the kind of lasting impact that comes from doing the work the right way.
Serious organizations deserve a partner who is just as serious about their brand.